Archive for the ‘Social Media Travel’ Category
June 21st, 2011 | 
Author: There are a number of factors coming together that have vacation rental owners looking at the ways they promote their properties with the utmost scrutiny. The soft economy is hitting owners on both the revenue and cost side of the VR—what ever locale it is in geographically—prompting careful evaluation of where to spend time and money in getting visibility.
In addition, the scam quotient is rising with owners now skeptical of the legitimacy of their rental inquiries and protective of their reputations on line.
This confluence of all these concerns has VR owners looking at social media. What is it? Does it work for a vacation rental? What works best?
Social Media is simply just another form of communication that can take the form of a blog (think Blogger), a social network (think Facebook), a microblog (think Twitter), and can include any number of online alternative vehicles such as YouTube or Flickr. All of these social media outlets can help with promoting your VR.
Facebook alone added 100 million users in less than nine months, growing to over 300 million members now. If Facebook were a country, it would be the fourth most populated place in the world. This means it easily beats the likes of Brazil, Russia and Japan in terms of size.
Now, Facebook offers its members access to an application devoted to vacation rentals. The new app, Second Porch, allows owners to post their property for rent or trade, allowing their pages to be public or private. Facebook and Second Porch are low lying fruits, easy to join, easy to make friends, easy to use.
But like most social media, Facebook is not a set it and forget it vehicle. It takes cultivation. You will get out what you put in. With a little interaction, however, you will see your list of friends grow exponentially. And with each layer of growth, your vacation rental can get more and more exposure. For example, Second Porch allows you to cultivate a community of future guests, past guests and folks who recommend your home. All of this can greatly influence future inquiries, but you need to invite people to be part of this community
Twitter is a great way to get your message out in small bites. The function only allows 140 characters per message, so you can’t really rave on about your VR. It’s best used to promote your geo-area or your blog, but will be an unwieldy vehicle to do direct advertising of your property. Again, it’s free to join, and if you have a blog, it’s easy to just get out a tweet on your most recent blog post.
All three of these functions, Facebook, Twitter and blogging, are best used together but any one of them alone can be effective. All three are free, easy and high impact over time. None will work overnight.
More challenging is creating a video for YouTube that will be engaging and effective. Photo sharing with Flickr is an easier reach, and your great pix can be a powerful way to show off your VR’s location to an audience already eager to find the beautiful and unusual in the world.
Vacation rental owners willing to step out of the box and explore alternatives to traditional VR portals will find a world of assistance in social media. It just takes the will to look for another way.
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In order to get maximum exposure on the internet your site must be promoted and advertised in the online environment. 9 out of 10 visitors who navigate your web site through search engine make up your target audience. These are the people who want to find as much information on products and services that you provide as possible, who would like to obtain a detailed description of your company and find out uniqueness and distinctiveness of your business. There is no need to explain that sites that are located on the top of the search list are capable to get more visitors than those who are in the end. The rating of the site in the search system might affect the business development of your company as well. So we have to find the answer to a one very important question: How can one get the attention of such famous search engines as Yahoo Google and MSN?! Here where SEO Spidy play a leading role as search engine optimization firm.
The content has to be clear both for customers understanding and should be visible by major search engines like Google, Yahoo, Bing etc. while Optimizing your website you should take into account the relevance of the content and improve ratings of your web site with social media marketing activities. For that you must analyze the target market you operate in, Do deep analysis for keyword researching and used latest web designing and development technology.
Boston Marketing Agency 451 Marketing has announced that Swerling Milton Winnick (SMW), New England’s premier public insurance adjusters, has hired the Online Lead Generation firm to launch a six-month search marketing campaign that incorporates both Search Engine Optimization (SEO), and pay-per-click advertising (PPC).
“Swerling Milton Winnick has over 100 years of experience in the insurance claim business, and we are excited to help them ensure that their web presence is as formidable as their impressive reputation,” says 451 Marketing Founding Partner, AJ Gerritson. “Our expertise in new media communications and web strategies will be reflected in the SEO campaign that we have designed for SMW.”
The Inbound Marketing team will ensure that SMW’s website is highly ranked in search engine for key terms, by making changes to the site’s URLs, title tags, content and code structure. To supplement these efforts, the 451 Marketing team will launch a PPC program that will drive further qualified traffic to the firm’s website.
About Swerling Milton Winnick
With more than 100 years of insurance claim experience, Swerling Milton Winnick has helped thousands of people obtain insurance settlements to cover property damage or loss. The in-house team of professional adjusters has the expertise and knowledge to ensure your property or business interruption claim is handled with the utmost attention to detail.
About 451 Marketing
451 Marketing is a Boston-based communications agency that specializes in social media marketing, public relations, and creative development. The agency creates and implements customized communications campaigns for mid-size to large companies geared towards generating highly qualified business leads. Core competencies include: search marketing (SEO and PPC), social media marketing, traditional and online public relations, search leveraged public relations, Web 2.0 integrated website design and development, content development, and CRM integrations.
Posted in Social Media Travel | 
Tags: Impressive Reputation, Marketing Agency, Utmost Attention | 
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